The setting for the launch of the WithU Yamaha RNF MotoGP Team was genuinely spectacular. From the stunning Philharmonic Theater in Verona, Italy, and featuring a couple of doses of opera – a refreshing change from the standard MotoGP diet of electronica or metal – the team walked through the presentation of its riders, its livery, and its team management. The launch was let down by technology – though the Facebook feed was pretty smooth, the YouTube video was stuttery and barely watchable.
Not that it mattered all that much. Team launches, especially of satellite teams, are mostly dog-and-pony shows aimed mostly at flattering the egos of sponsors, and generating a headline or two on a slow news day. In that, it was successful. There was plenty of chatter on social media over the launch.
Afterwards, the media got to talk to some of the protagonists over Zoom, a technology that looks set to stay in MotoGP for the foreseeable future. And that did lead to a few interesting insights, some about the team, some about the state of MotoGP, and what might change.