In many ways, Ducati's MotoE project is the opposite of all the electric motorcycle projects which have gone before. Up until very recently, conventional motorcycle manufacturers have mostly stayed well away from electric motorcycles, preferring to wait and see how the technology, and the political and legislative framework in which this all takes place, will play out. Exceptions have been few and far between: beyond electric scooters, KTM have the Freeride, an electric enduro machine, and Honda worked with Mugen on their bike which dominated the TT Zero race on the Isle of Man.
That has left the field open for a host of new companies, which have operated with varying success. Silicon Valley produced a large swathe of start ups, mostly run by motorcycle enthusiasts from the area's electric vehicle and technology industries, and funded with VC money. A few others, such as Energica, are engineering start ups producing electric vehicles and based in areas with strong automotive industry links. Small companies with limited manufacturing and engineering facilities which relied on widely available components and techniques for a large part of their bikes.