Not all team launches are the same. They vary in style, substance, length, medium. There are live presentations, long prerecorded presentations, and short videos. Their length or content inevitably have no correlation to their information density. When you start, you never know what you are going to get.
The KTM MotoGP launch kicked off with a 4:35 video presentation which was all style and no substance, four minutes of spectacular images, dramatic electronic music, and empty cliches about racing. After the launch, however, things got good. Really good. Brad Binder and Miguel Oliveira gave a glimpse of where they felt the KTM RC16 was lacking in 2021, and what needed to improve. Interesting, but not earth-shattering.