There was a period during the previous decade where F1 was steadily losing ground to MotoGP. While Bernie Ecclestone had made four-wheeled grand prix racing successful in the era of TV and print media, his dismissal of social media, combined with processional racing, saw the ratings of the sport flag.
Dorna, after a similarly difficult start, finally embraced social media in the middle of the last decade, and that attention to the benefits of Twitter, Facebook, and Instagram helped build the profile of the sport. That was helped in no small part by the technical regulations conceived in the wake of the Global Financial Crisis and put into place between 2012 and 2016 having their intended effect and making the racing much closer and more exciting. MotoGP grew while F1 lagged behind.
The arrival of Liberty Media changed the face of F1, dragging the sport kicking and screaming into the 21st Century. Liberty took a radically different view of the media aspects of the sport, pushing hard into social media, and giving the teams far more leeway and freedom to create and promote their own content online.
Unscripted reality TV