Valentino Rossi's move to Ducati was a match made in marketing heaven, the combined selling power of the world's most famous motorcycle racer and the world's most iconic motorcycle brand would surely prove to be a veritable sales steamroller. Casey Stoner had already proven that the bike was capable of winning races - though it clearly had a problem with the front end - and with a seven-time MotoGP champion and the crew that helped him win those titles, success would be quick to come.
If sales of merchandise are anything to go by, then the move was definitely a success, MotoGP circuits coloring red as Rossi fans stocked up on Ducati gear, the red still tinged with Rossi's traditional yellow. But a look at the results sheets tells a different story altogether. Though the Italian is 5th in the championship standings (and just 2 points off 4th), Rossi has consistently crossed the finish line between 25 and 30 seconds after the winner took the checkered flag. So far, Rossi has taken just a single podium - arguably gifted to him, with Dani Pedrosa being taken out by Marco Simoncelli, and then Simoncelli being punished with a ride-through - and has found himself in the battle for 5th or 6th. By any measure, Rossi's move to Ducati must be counted a disaster, the combination a massive disappointment to fans, followers and even fellow riders.
