There was much disappointment around the world when it was announced, shortly before the first round at Phillip Island, that the 2010 World Superbike season would not be shown live online on the World Superbike website, as it has been done in previous years. The reason was simple: TV companies - who had paid sizable sums to Infront Motor Sports to screen the races live - were fed up of losing their audiences (and therefore their advertising income) to the website of the company they had handed their money over to.
Fortunately, the World Superbike series can lend at least some succour to racing fans. For Infront has placed highlight reels of both World Superbike and the World Supersport race up on the World Superbike series' Youtube channel, http://www.youtube.com/user/sbk. So fans who have missed the races can at least get a taster of the action from Down Under before their local TV stations show the races - if they are being shown in those territories.
Of course, Infront Motor Sports, like Dorna and every other organization selling the broadcast rights for live sports events are still fighting a losing battle. For try as they might - and some organizations try much harder than others - nothing can stop the rise of peer-to-peer and user generated video streaming services such as TV Ants and Justin TV. Each time one service gets shut down, another jumps up in its place. The internet has destroyed the traditional broadcast model for international events, and a new one is desperately needed to take its place. Something to think about as you enjoy the highlights of the WSBK races from Phillip Island.
World Superbike Race 1 Highlights:
World Superbike Race 2 Highlights:
World Supersport Race Highlights: