Yamaha have announced that they will have a new title sponsor for their MotoGP team in 2019 and beyond. Current title sponsors Movistar are to leave Yamaha, and subsponsor Monster is to take their place as title sponsor.
The move comes as no surprise, given the background of the two companies. Monster had been left without a title sponsorship for 2019 since the Tech3 team announced they were switching from Yamaha to KTM for next year, which also implied taking on the Red Bull sponsorship which comes along with that. Movistar are withdrawing not just from title sponsorship of MotoGP, but also from their role as MotoGP broadcaster in Spain. Movistar's departure made it logical for Monster to step up as title sponsor, especially as both current Yamaha MotoGP riders, Valentino Rossi and Maverick Viñales, are also Monster athletes.
Though the sponsorship deal for Yamaha is an interesting aspect of this announcement, the bigger question is who will take over the broadcasting rights for MotoGP in Spain. The Spanish national broadcaster TVE lost the rights after the financial crisis hit Spain, making it hard to justify spending so much money. Now that the Spanish economy is booming again, it remains to be seen whether TVE will step back in again. Telecinco is another option, having also broadcast the racing in the past.
Below is the press release from Yamaha on the Monster Energy deal:
MONSTER ENERGY COMPANY AND YAMAHA FACTORY RACING MOTOGP TEAM ANNOUNCE NEW TITLE SPONSORSHIP AGREEMENT
The Monster Energy Company and Yamaha strengthen their global alliance by signing a multi-year agreement, elevating Monster Energy to the Title Sponsor position within the Yamaha Factory Racing MotoGP Team.
Gerno di Lesmo (Italy), 17th July 2018
Yamaha Motor Co., Ltd. is pleased to announce that the Monster Energy Company will be the Title Sponsor of the Monster Energy Yamaha MotoGP Team, effective from the start of the 2019 MotoGP World Championship season.
The multi-year Agreement will see the factory Yamaha team race as the Monster Energy Yamaha MotoGP Team. The title sponsorship further strengthens the long-standing partnership between the two companies, with Monster Energy having been an Official Team Sponsor since 2013. During this time, the factory Yamaha squad secured the MotoGP Triple Crown in 2015 and the Team Title in 2016.
Both of Yamaha‘s factory riders are established Monster Energy athletes. Motorsport fans can look forward to the iconic Monster Energy brand becoming an even more eye-catching feature in the MotoGP scene, as Valentino Rossi and Maverick Viñales will feature Monster Energy prominently on their leathers, their factory YZR-M1s, and on all Yamaha Factory Racing MotoGP Team assets.
The collaboration between Yamaha and Monster Energy is also underlined by the presence of the world famous “claw” icon on several other Yamaha bikes in racing disciplines such as Monster Energy Supercross, AMA Motocross, MotoAmerica SuperBike & SuperSport, FIM Motocross World Championship and Suzuka 8 Hours. This global Monster Energy-Yamaha alliance will now take on an even greater significance for both companies.
A press conference is to be scheduled on the Thursday before the Monster Energy Grand Prix České republiky event, held from August 3rd - 5th, serving as an opportunity for the media to ask questions.
MANAGING DIRECTOR, YAMAHA MOTOR RACING
We are delighted to have reached agreement with Monster Energy Company as the new Title Sponsor of our Factory MotoGP Team. The new partnership will provide Monster Energy with an even stronger presence in the MotoGP class – the pinnacle activity of the motorcycle racing world.
With Monster Energy being a very dynamic brand that‘s extremely active all around the world, we expect that this collaboration will further enhance the exposure of both brands and also give us a great platform for marketing activities.
The new Agreement also signifies the intention of Yamaha and Monster Energy to further strengthen our collaboration for our global on-road and off-road motorsports programmes.
CHAIRMAN AND CEO, MONSTER ENERGY COMPANY
It‘s with great pride that we announce the next chapter of Monster Energy‘s decade long association with and participation in MotoGP, which will be anchored by our alliance with the Yamaha Factory Racing MotoGP Team. Having shared our passion for this sport with Valentino Rossi, Maverick Viñales, Jorge Lorenzo, Cal Crutchlow and Johann Zarco (among others) as well as the wider Yamaha family for multiple years; the prospect of developing our relationship with the team is something we are hugely excited by.
We remain fully committed to providing the most exciting Monster fan experience to the many millions of MotoGP enthusiasts worldwide, both at race tracks and beyond. Through our title sponsorship of the fantastic Yamaha Factory Racing Team and iconic races such as the Czech and Catalunya Grands Prix, we have the opportunity to continue our partnership in what is undoubtedly one of the most dynamic sports on the planet.