LCR Honda Secure New Sponsor - Prelude To A Two-Bike Team?

Stefan Bradl's LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM's colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing. The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.

Cecchinello denied that he was anywhere close to making a decision on expanding the team for 2015. 'We have only just started to talk,' Cecchinello told He acknowledged that an extra bike was now a real possibility, however, if LCR and CWM can reach agreement on the necessary financial backing. He was keen to emphasize that things were still at a very early stage, however.

The problem Cecchinello faces is that Honda is not keen to build any more production Honda RCV1000R machines at the current price they are being offered to the teams, around 1 million euros a season. HRC boss Shuhei Nakamoto told earlier this month that the costs of the production and satellite bikes are very similar. If Cecchinello wanted to run a production Honda, he would have to pay a sum similar to the amount paid for an RC213V. 'We understand we will have to pay the full price,' Cecchinello said. That is the subject which LCR is discussing with CWM World.

Cecchinello has not even started considering riders for a possible second bike yet. 'I do not want to tell them things I cannot deliver,' he said. The purpose of a second bike would be to act as a first step into MotoGP for young riders, coming through from Moto2. Running a Moto2 team himself was not an option at the moment, Cecchinello said. His first priority was to expand to a two-rider MotoGP team, and then look at adding a Moto2 team.

Below is the press release announcing CWM World as LCR Honda's new sponsor:


The LCR HONDA MotoGP Team and CWM World Corporate and Business Solutions enter into a dynamic new partnership for the rest of the 2014 MotoGP season and beyond.

The partnership will be inaugurated at the Dutch TT Assen MotoGP this coming weekend with LCR’s German rider Stefan Bradl pushing to break in to the top four.

The Dutch, Czech Republic and Australian Grand Prix will showcase the LCR HONDA racing bike sporting the CWMWORLD branding along with a presence in all the other races.

CWM’s branding will be displayed in every area of LCR HONDA’s race day exposure spanning from the rider suit, pit wall, garage and of course, the HONDA RC213V, signifying both the strength and future intention of this partnership.

As the MotoGP heads into the 8th round of the season, CWM World ( enters as the lead title sponsor at three races this year, bringing with it a inspired, driven and unified brand that is at the forefront of the Global Corporate and Business Solutions Market.

A spoke person from CWMWORLD stated:

“We are delighted to start this relationship with LCR. We are looking to bring our brand to a worldwide audience and the fit with LCR is a positive step for us. Lucio and his team are successful and highly motivated. The synergy between our two brands and respective markets makes this a perfect partnership”

Lucio Cecchinello, Team principal of LCR Honda:

“As soon as I met CWM World and learned of their business, I could see the vision and drive and saw that it fitted in perfectly with our goals. With the support of CWM, we are aiming to take the CWM/LCR partnership to new heights and are really excited to be working alongside such a dynamic team”.

At the end of the 2014 MotoGP season, LCR Honda will look ahead towards 2015 during which they will deepen their partnership with CWM World, who will become the team’s title sponsor.


CWM World is a leader in international product development priding itself on its ability to bring high quality products and services to market with unrivaled drive and passion. We cover a wide range of demographic tailoring to support institutions, corporations and individuals. CWM has 13 subsidiaries servicing specific needs across medical, investment and online trading just to name a few. Together with CWM World’s vision and market position we build cutting-edge solutions and manage key assets worldwide.


Lucio Cecchinello (former 125cc class rider) founded the LCR Team in 1996 setting up his own organization and holding both roles of rider/manager. Over the years the LCR Team has gathered numerous successes in three different categories thanks to its collaboration with the major Manufacturers worldwide. Top level riders such as Noboru Ueda, Roberto Locatelli, Casey Stoner, Randy De Puniet, Carlos Checa, Toni Elias and so on lined up with LCR colors achieving important results culminating with the 250cc class Runner Up Award gained by the Australian talent C. Stoner in 2005. In 2006 LCR stepped up into the premier class with the support of Honda HRC and, in 2012, the Moto2 World Champion Stefan Bradl joined the Team conquering the “Rookie of the Year” title at his premier class debut. In 2013 the German riding the RC213V finally climbed the podium with an excellent 2nd place in Laguna Seca (USA).

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Looks like you swapped an extra "Moto2" in where a "MotoGP" should be in your last paragraph.

Any rumors about how Gresini are doing financially? Bautista is running up a crash repair bill without any results to offset it and the Open bike hasn't exactly been blowing any sponsors away. Maybe they'll drop the second bike and LCR can pick it up?

There is a 2yr deal on the prod Honda isn't there? And not likely to change horses mid stream of so much change both in the prod Honda motor at season's end AND the championship on the whole. If a team has a one million euro bike they are likely to hang on now methinks.

Weird time in so many ways. LCR won't want to pay a satellite price for a prod bike, can't get a satellite bike due to DORNA rules limiting the number right? What the heck else is he to do?! Sometimes necessity is the mother of invention, so perhaps something interesting could take place. I can't foresee it, anyone chime in?

I can see them buying a satellite spec bike but running it under the factory open rules like Ducati. Honda need the data and LCR need the bike.

I hope the livery of the LCR Honda gains some consistency having secured a major sponsor. Probably the least attractive looking bike on the grid.

Haha! Funny ... just shows how peoples' tastes are different. I think the LCR is one of the nicest looking bikes out there. ;-)

Found this pic of the new livery.

...if you close in the backgroung, I think that is actually David walking trackside...

I agree with you that the LCR bike is the best looking on the grid too. If memory serves, Crash ranked it the best as well given reader feedback two years or so ago.

A company sponsors a team to gain brand awareness & sell more stuff!
So it's a good job the internet is around these days to Google cmw world otherwise I wouldn't have a clue what they're promoting!
I remember the Honda Pons West team. I had no idea what West did, until they turned up at the French GP with Loris & Alex's name painted on the bikes instead of the West logo. It was only then ironically, because tobacco sponsorship was banded in France, that I realised they were a tobacco brand!