Opinion

Motorcycle Racing vs Social Media: How Dorna Could Turn Losing The Battle Into Winning The War

When the news that Dorna would be taking over World Superbikes broke, there was a wave of outrage among fans, expressing the fear that the Spanish company would set about destroying the series they had grown to love. So far, Dorna have been careful not to get involved in debates about the technical regulations which seem to be so close to fans' hearts, their only criteria so far appearing to be a demand that bikes should cost 250,000 euros for an entire season. Yet they have already make one move which has a serious negative impact on the series: they are clamping down on video footage from inside the paddock.

There was some consternation - and there is still some confusion - about the situation at the first round of WSBK at Phillip Island at the end of February. Where previously, teams and journalists had been free to shoot various videos inside the paddock, there were mixed signals coming from Dorna management, with some people told there was an outright and immediate ban, with threats of serious consequences should it be ignored, while others were saying that they had heard nothing on the subject. That Dorna is determined to reduce the amount of free material on Youtube became immediately clear after the race weekend was over: in previous years, brief, two-minute race summaries would appear on the official World Superbike Youtube channel after every weekend. After the first race of 2013, only the post-race interviews were posted on the site. It is a long-standing Dorna policy to try to strictly control what ends up on Youtube and what doesn't. It is their most serious mistake, and one which could end up badly damaging the sport unless it is changed very soon.

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Under The Radar Part 1: Riders Who Could Surprise You In 2013

This is part 1 of a new series entitled 'Under the Radar'. In it, we will be looking at stories we believe will have a major impact on MotoGP and World Superbikes in the next season, but which are not currently receiving much attention. While everyone expects Marc Marquez in MotoGP to be a big story, or Valentino Rossi's return to Yamaha, these are the stories which you won't hear much about by the start of the season, but which could end up playing a major role in 2013.

Everyone can guess the big names that are likely to make an impact in MotoGP in 2013: Marc Marquez will clearly be an exciting rookie to watch, Valentino Rossi should be competitive on a Yamaha, Pol Espargaro looks set to dominate Moto2, and Maverick Viñales and Luis Salom will be major players in Moto3. But look beyond the obvious candidates, and there are a number of candidates who could cause a surprise in 2013. Here are some of the riders to watch this season.

The Red Bull Rookie Invasion

The Red Bull Rookie Cup was set up to give young riders from around the world a shot at getting into MotoGP. The subtext has always been to avoid having a single nation or championship (i.e. the Spanish CEV championship) being the only viable route for anyone with aspirations of riding in MotoGP. In that, it has been remarkably successful, with its record improving with every year.

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Why Price Caps Are The Best Way of Cutting Costs in MotoGP and WSBK

With the announcement of the introduction of price caps for brakes and suspension in MotoGP from 2015, the Grand Prix Commission, MotoGP's rule-making body, appears to have finally found an effective way of controlling costs in the series. Instead of trying to control costs indirectly and seeing their efforts kicked into touch by the law of unintended consequences, the rule-makers have decided to attempt to go straight to the heart of the problem.

Will capping prices unleash a whole set of unintended consequences of its own? Will, as some fear, the move to cap prices lead to a drop in quality and therefore a reduction in R&D in the areas which are price-capped? And will the price cap act as a barrier to new entrants, or stimulate them? These are hard questions with no easy answers, yet there are reasons to believe that price caps are the most effective way of controlling costs, while the risks normally associated with a price cap, such as a reduction in quality, are lower in a racing paddock than they are in other environments.

Classical economic theory proposes that under normal conditions, high-value markets such as the one for brakes and suspension in MotoGP encourage both innovation and new entrants into the market. High prices offer relatively high margins of return, and should make it a highly competitive market. This, in turn, should also stimulate research and development, as companies look for technological advantages over their competitors which they can use to increase sales. The race track would appear to offer a perfect benchmark, pitting one brand of equipment against another, and the stopwatch and results sheet providing an objective comparison between products.

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Things MotoGP Can Learn From F1: Part 1 - The Business Symposium

Since the global financial crisis struck back in 2008, MotoGP's primary focus has been on cutting costs. These efforts have met with varying success - sometimes reducing costs over the long term, after a short term increase, sometimes having no discernible impact whatsoever - and as a result, the grids in all three classes are filling up again. Further changes are afoot - chiefly, the promise by Honda and Yamaha to supply cheaper machinery to private teams, either in the form of production racers, such as Honda's RC213V clone, or Yamaha's offer to lease engines to chassis builders - but there is a limit to how much can be achieved by cutting costs. What is really needed is for the series to raise its revenues, something which the series has signally failed to do.

In truth, the series has never really recovered from the loss of tobacco sponsorship, something for which it should have been prepared, given that it had had many years' warning of the ruling finally being applied. The underlying problem was that the raising of sponsorship had been outsourced and the marketing of the series had been outsourced to a large degree to the tobacco companies, and once they left - with the honorable, if confusing, exception of Philip Morris - those skills disappeared with them. There was nobody left to try to increase the amount of money coming into the sport.

To their credit, Dorna have tried to address this issue, even going so far as to organize a sponsorship symposium with the teams last year. Unfortunately, it was far from a success, with one attendee being particularly scathing about it when asked for his impressions. And because of the scarcity of sponsorship, Dorna has the regrettabe tendency to regard itself in competition with the teams trying to bring sponsors into the series, rather than working in concert with them to raise the total income and reduce the dependence of the teams on Dorna subsidy.

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Opinion: Honda's Specious Argument Over The Spec ECU

The battle which has been raging rather politely between Honda and Dorna over the introduction of spec electronics continues to simmer on. The issue was once again discussed at Motegi, with still no resolution in sight. HRC boss Shuhei Nakamoto reiterated Honda's opposition to the introduction of a spec ECU in an interview with the Japanese journalist Yoko Togashi, which was published on GPOne.com.

The reasons for introducing a spec ECU - or more accurately, a spec electronics package, including ECU, sensors, wiring harness and data logger - are twofold: the first issue is to cut the costs of electronics in the sport, an area where spending is rampant and where gains can always be found by throwing more money and more engineers at a problem. The second issue is to improve the spectacle; racing in the modern era has become dull, with the electronics and the Bridgestone tires contributing to produce races where it is unusual for there to be more than one pass for the win.

While Nakamoto did not comment on improving the show via electronics - it could be argued that radically changing the tires would have a greater impact on the spectacle than merely introducing a restricted spec electronics system - he did repeat the claim he has made in the past that merely adopting a spec ECU would not help to cut costs, claiming that if anything, it would actually increase costs.

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An Alternative To Spec Tires: Australian Superbikes Introduces Price Caps With Multiple Tire Manufacturers

The spec tire rule in MotoGP is one of its most hated elements. Introduced for the 2009 season after a mass defection from Michelin threatened to leave everyone except Bridgestone struggling to survive, the standard tire has had a massive impact on the series. The idea behind it was to reduce costs, and for the smaller privateer teams who could only buy their tires, it has helped to bring down expenses.

But the side effects have been fairly disastrous. Having a spec tire may have reduced the cost of tires, but it has raised the cost of development for the chassis, electronics and engines. Instead of building a bike and having a tire company iron out imperfections with different carcasses and compounds, the bikes have to be designed completely around the tires. The problems the engineers face have been especially obvious this year: the Ducati continues to struggle with a lack of front-end grip,  while the Honda suffers terribly from chatter. Both problems could be sorted out in a couple of weeks with specialized tires made for them.

That, of course, would raise costs again, for tire manufacturers, but especially for the private teams - those that could not get themselves sponsored by a tire company, that is, like Tech 3 back in 2007 and 2008. What's more, it would also open up the performance gap between the factories and the privateer teams once again, something which the spec tire was supposed to get rid of. When factory bikes get specially made tires and private teams get cast-offs from several generations previously, then the dominance of the factories becomes even greater.

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Notes From A Small Island: The 2012 Isle of Man TT

A crash at 142mph is fairly reasonable in anyone's book. At Mugello, Silverstone, Brno it would be noted and not given a second thought. A slide across the track, maybe, and into some welcoming gravel. On Mona's Isle, however, it is a different story.

Simon Andrews crashed at that speed on Saturday. He misjudged his velocity on the entry to Graham Memorial and ran out of two-lane blacktop. After hitting a bank and laying in the road for probably longer than was entirely necessary, he was taken to hospital with nothing more than a broken ankle, wrist, shoulder and blood in his eyes. He should be dead.

But this is the Isle of Man. A place where Giacomo Agostini raced Mike Hailwood raced Phil Read, once upon a time. It was a Grand Prix. Not so now as the dangers of the place proved too much and Barry Sheene, who did just one lap of the place on a 125, was instrumental in it being removed from the calendar.

Heroes are made here. But they are only heroes in certain places. John McGuinness has now won 19 TT races. Those who follow MotoGP in Spain will have no idea who the man is but McPint does six laps of the 37.73-mile circuit at average speed of 129mph. Read it again. Average speed. On normal roads. His lap record is 131.5mph and tomorrow it will fall, so long as the rain doesn't intervene.

The Isle of Man was ridden on Wednesday by Randy Mamola and Kevin Schwantz in a parade lap. They came back with eyes like saucers. And they weren't pushing. Josh Brookes, who should know better, chased three-time winner Michael Dunlop over the mountain and declared at the end he will race the TT, once he finds a team boss who will let him.

It is a legendary place, full of history, it makes you feel alive. If you haven't been, go. The TT stirs the soul. If a bike and rider coming past you three feet from your face at 180mph down a hill on a public road doesn't raise even a grin, you are already dead.

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Between the Devil and the Deep Blue Sea: Valentino Rossi's Options for the Future

It is ironic that the high point of the relationship between Valentino Rossi and Ducati came as he rode the first few meters out of pit lane and on to the track at the Valencia MotoGP test in November 2010. All of the excitement that had been building since the first rumors emerged in early June that the nine time world champion would be leaving Yamaha to join the iconic Italian manufacturer culminated as Rossi emerged from a crowd of photographers and powered down pit lane, watched by a large group of fans who had come to the test to see this very moment.

From that point on, it was all downhill. Within a few laps, it was clear that Rossi would struggle with this bike, and though everyone was putting a brave face on his performance, he left the test in 15th place, one-and-three-quarters of a second behind his ex-teammate Jorge Lorenzo, and 1.7 seconds behind Casey Stoner, the man whose bike he was now riding and who had left Ducati to join Honda. The contrast between the two could not be greater: where Stoner was bullying the Honda around as if he had been born on the RC212V, Rossi - handicapped in part by his still-injured shoulder - looked like a frightened rookie, thoroughly intimidated by the bike.

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The Crystal Ball: A Few Predictions For The 2012 MotoGP Season

In a week's time, the first race of the 2012 MotoGP season will be wrapped up and finished, and with a full preseason of testing behind us, it's time to take a look at the upcoming year. A lot is expected of the new season, and there's a lot to talk about, with a return to 1000cc MotoGP bikes, a brand new Ducati GP12, the advent of the CRT bikes, and much, much more. Time to make some predictions for the 2012 season.

Predicted Final 2012 MotoGP Championship Standings:

  1. Casey Stoner, Repsol Honda
  2. Jorge Lorenzo, Factory Yamaha Racing
  3. Dani Pedrosa, Repsol Honda

This can hardly come as a surprise. Buoyed by the #1 plate and a strong winter of testing behind him, Casey Stoner is the man to beat. The Australian is without question the fastest man in MotoGP at the moment, and on a well-sorted Honda, he will not be denied the title. Jorge Lorenzo won't give up without a fight, though, and this year he has the weapon to do it with. The gap between the Honda and the Yamaha has been closed - the Honda still has the edge on power, but the Yamaha is not far behind, and probably handles marginally better - and so Lorenzo will take the fight to Stoner all the way to the end. Stoner should have the edge to once again wrap up the title in front of his home crowd at the penultimate round. Pedrosa is and will remain the best of the rest, though Ben Spies and perhaps Andrea Dovizioso will push him hard.

Predicting Stoner, Lorenzo and Pedrosa for the top three slots in MotoGP hardly counts as the most courageous call in the world, but when Stoner and Lorenzo are clearly the two best riders in the world, with Pedrosa a close third, then anything else would be folly.

Predictied Final 2012 Moto2 Championship Standings:

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Guest Column: The Business Of Racing, By Eric Trytko

With the news coming out today that Ant West will not be able to make the grid for the 2012 motor GP season, due to his inability to find funding for his ride, brings up an interesting take on where the sport of MotoGP, motorcycle racing, and motor sports in general fits in with life today in our current economic environment.

Young riders coming up today, and even current riders, need to understand that they are no longer being paid to race. This is a major change in mindset, what they are paid to do is work as a marketing tool for their sponsors and patrons. For most of the history of athletics and motorsports, one of two things had to happen for you to compete, you either were either wealthy, or, you had to have a wealthy patron. Patron, another term for sponsor, is something that disappeared, for the most part, post-World War II on a personal level. Post World War II sponsorship came from corporations rather than people though that really didn't become visible until the 1960s with the Lotus Formula One team.

In today's world, corporations aren't racing for anything more than exposure. And that exposure is not so much about what happens on the racetrack, it's what happens with that sponsorship at the track and off the track. In fact, most sponsors don't care a whole lot about what happens on the track as long as their brand is visible, it's about what you're doing with your visibility and your hospitality on a race weekend. Then, it's also about, promotion pre-race and post race. On top of that it's doing appearances for the corporation when and where they choose.

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