The Upside of Private Testing: Turning Costs Into An Opportunity To Generate Income
Submitted by David Emmett on
The decision by HRC to stage a private testing session at the Austin MotoGP circuit in March unleashed a wave of criticism in some circles, especially from other teams. Yamaha eventually decided to join the Repsol Honda and LCR Honda teams at the track, but only after much internal deliberation, taking only a skeleton crew to the test. Ducati refused to go altogether as a political statement, saying that the costs were simply too high for them to ship all their equipment from Europe to the US, and then back again in time for the final IRTA test at Jerez. The costs involved have caused some inside the paddock to call for a ban on private testing, to prevent this situation from being repeated.
Certainly, the bare cost of testing at Austin was close to astronomical. Sources in Sepang reported that testing at the Circuit of the Americas would cost around 350,000 euros in total for the three days, including shipping, track rental, staff flights, accommodation, insurance and all the other odds and ends that are involved in traveling. That is a real stretch for Yamaha, the team already operating on a tight budget, and well beyond the reach of the satellite teams, with the exception of LCR Honda, who had some help in getting there. Even for the mighty Honda, largest and richest of the motorcycle manufacturers, dropping that kind of coin on a three-day test pushes budgets to the limit, and it is not a simple decision to take.
So how did HRC manage to afford it? The answer is simple: marketing footage. The private MotoGP test at Austin was not just a chance for Dani Pedrosa and Marc Marquez to get to learn the track at Austin. It was also a chance for HRC to unleash their marketing department, unhampered by the restrictions of filming at a Dorna-organized event.