Ducati Press Release: Ducati World Superbike Team Launched Online

Today, Ducati presented its World Superbike team on line. Riders Chaz Davies and Davide Giugliano will contest the 2014 World Superbike season in the team run by Serafino Foti, with Ernesto Marinelli directing the project.

The Ducati press release presenting the team appears below, with a selection of photos below that:

The 2014 Ducati Superbike Team presented in live streaming on the web

  • The Italian manufacturer returns to World Superbikes in an official capacity
  • British rider Chaz Davies and Italian Davide Giugliano to compete in the 2014 championship aboard the 1199 Panigale
  • Fans from across the globe connected to the live streaming ‘powered by TIM’ to follow the presentation of the riders, bike and management direct from the Ducati Auditorium

Borgo Panigale (Bologna, Italy), Monday 27 January 2014 – With just a few weeks to go before the start of the 2014 Superbike World Championship at the Australian circuit of Phillip Island on 23 February, the Ducati Superbike Team has been officially presented to fans, enthusiasts and press in an exclusive live streaming event from the Ducati Auditorium in Borgo Panigale.

The 2014 season will see the return of Ducati (the winners of 31 world titles in World Superbike, composed of 17 Manufacturers and 14 Riders titles) in an official capacity to the World Superbike Championship. Ducati will also re-establish its collaboration with Feel Racing, the logistical and organisational structure based in Crespellano, in the province of Bologna, a relationship that was interrupted in 2010, the last year in which the Bologna-based manufacturer participated in the production-derived series as a factory team.

On stage to present the season’s plans and technical innovations were Claudio Domenicali (CEO Ducati Motor Holding), Luigi Dall’Igna (General Manager Ducati Corse), Paolo Ciabatti (Sporting Director Ducati Corse), Ernesto Marinelli (SBK Project Director) and Team Manager Serafino Foti. A clear and tangible sign of how important it is for Ducati to have its red machines return as frontrunners in the World Superbike championship.

Next to take to the stage were the two Ducati Superbike factory riders, 26-year old Welshman Chaz Davide and 24-year old Italian Davide Giugliano, on hand to unveil the 2014 version of the 1199 Panigale with its new racing livery that includes the team’s main sponsors TIM, Fiamm, Valsir and Diadora.

The event was broadcast live on the web thanks to avant-garde filming and encoding technology, the fruit of innovation from Telecom Italia - team sponsor with the TIM brand – and the new TIM 4G mobile network. Fans from across the world connected to the live streaming via www.ducati.com, www.liveonlte.tim.it and various social media sites. The public also had the chance to interact directly with members of the Ducati Superbike Team, by sending a series of questions that contributed to the success of the event with interaction between the web users and protagonists on the stage.

Claudio Domenicali - CEO Ducati Motor Holding

“It is with great satisfaction that I open the new 2014 racing season with the presentation of the Ducati Superbike team. Using a movie analogy, this is our 'Back to the Future', where Ducati starts from its origins and essential values, looking forward decisively towards new challenges and new goals. As it always has been, Superbike is an important element for Ducati, its fans and enthusiasts and we take great interest in it. Its proximity to the product, the fact that Ducati made its name in the modern era thanks to the many victories of its twin-cylinder machines in this championship for production-derived bikes, the chance to develop solutions and kits to offer to our clients and fans, all of this makes Superbike a strategic championship for us. Ducati and its fans look forward to seeing the Panigale fighting for the top step of the rostrum, and Luigi Dall’Igna certainly has the experience and competence with which to take the team in that direction. I wish them all the best of luck, especially our two new riders Chaz and Davide who, I am sure, will do everything they can to put the smile back on the faces of the Ducatisti.”

Luigi Dall’Igna - General Manager Ducati Corse

“The results of the latest tests are encouraging. Both riders were able to record important lap times but more important is the fact that their comments regarding the bike have been positive. This is a key factor, especially in view of the experience they have accumulated in recent seasons and the fact that both were riding bikes of reference until just a few months ago. They are together providing us with the feedback needed in order to develop the 1199 Panigale in the best possible way. There is of course a lot of work still to do but I am confident and optimistic and believe that over the course of this coming championship we will get the bike back to where it deserves to be.”

Paolo Ciabatti – Sporting Director Ducati Corse

“2014 gets off to a good start. We have taken the decision to run the Superbike team directly once more, in conjunction with Feel Racing. We have won many titles with the Feel Racing team in the past and seeing as they are based in Crespellano, close to Bologna, it is as if they are an offshoot of Ducati Corse. We have two new riders, Chaz and Davide who, as well as being young, are also very ambitious and competitive, and with them we hope that we will soon get back to achieving the kind of results we expect. To win against the four-cylinders will not be easy but we think that we can achieve good results this year and finally bring satisfaction to our fans with the 1199 Panigale.”

Ernesto Marinelli - SBK Project Director

“The 2014 version of the Panigale has undergone various evolutions since last year. I would say the main one regards the electronics system that has been completely modified, generating not only an advantage in terms of functionality but also a lower overall weight. With regard to the chassis, the biggest change involves the new Ӧhlins suspension, which this season has a price cap imposed by the regulations. The braking system has also changed, with new 328mm Brembo front discs, and the engine has undergone evolution in order to achieve greater performance. We believe that we have a good bike/rider package with which to bring Ducati back to the positions that count.”

Serafino Foti - Team Manager

“I think that Chaz and Davide have a characteristic in common, in that neither of them has yet reached the apex of his career, so this gives them both great motivation. We will learn more about our level of competitiveness in about a month’s time in Australia but the important thing is to have faith in the bikes and to know that we have given our all throughout this first phase. Another important thing is not to lose focus during the season, as this will undoubtedly be a very difficult championship of the highest level. The goal is to give the Ducati fans the kind of excitement that they experienced in the past – we will give it our all!”

Chaz Davies – Ducati Superbike Team #7

“I haven’t been riding the Panigale for very long yet but I feel that my bike has a lot of potential still to explore and evaluate. It’s important to continue to work hard and to stay focused on improving each component of the bike but this is a challenge that I’m very much looking forward to. I think that the bike has the potential to win races; we just need to keep working in the same direction and make the most of every opportunity that presents itself during race weekends. I think Davide and I will develop a strong working relationship and this will allow us to support and spur each other on to achieve positive results on the track.”

Davide Giugliano – Ducati Superbike Team #34

“My new Panigale is something amazing, a bike that immediately feels like mine and with which I’m immediately in tune. I’m very pleased with how the bike is developing and so this is already very positive. Chaz is undoubtedly a great rider, a great talent and this season he will surely be one of my toughest rivals but I know that we’ll work together and will encourage each other to always do our best. We also owe it to the fans of course, as we want everybody who has always followed and supported Ducati to have fun and enjoy the results! I’m more than ready to get going and can’t wait to start the championship.”



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Yet another manufacturer releasing sub-standard photos with pathetic photo editing skills.

I mean if this is a cost reduction issue, I know a handful of serious amateurs who would pay the air ticket to take those photos free of charge with guaranteed photo quality in return.

was afraid he was gonna be left in the cold this year. Hopefully with the factory back in the mix he and Davide can get things turned around!

BAD. They must have pulled off some intern from sorting papers to take these photos. Repugnant!

Exactly 48 minutes after the press release a comment on photos and not of the bike?? Bah ... beautiful bike, really aggressive, just wonderful! Marco78 has commented only the quality of the photos of all teams ... this is not a photography blog and perhaps, could't be that time schedule for team presentations have changed this year? how can be that photos of all teams are not perfect? And if some were from Gold & Goose or Soldano? You're better than them? I add an example, BMW team presentation 2013 (post dated 4 February 2013), are great photos? I find these Ducati photos beautiful, maybe they are not cleaned .... but this isn't graphics' job??
Chaz, Davide and Ducati.....great team!!!

These photos are the official photos provided by Ducati Corse. They, presumably, hired a professional photo agency to produce these photos. Hence the criticism.

I hope I am wrong and we se Ducati back at the front, but I don't think there is a championshipin in that bike! Before they where down on power but they had the twin torque and ride ability, but now they have a twin that has lost it's advantage and is trying to be a four but still has not got the power of the fours. Maybe the engine rules will work, but I just se that as no burn outs at the end of the race and limited running before the race's. I hope they follow bsb rules because I believe there engine tuning rules mean they are on a par. The evo rules will only suit a few bikes imo.

A twin does not have more torque than a four-cylinder engine. It's the extra 200 cc capacity that makes the twins have more torque. And that extra torque is not bringing much, since a 1200 cc twin can not rev as high a a 1000 cc four, so it needs taller gearing in all gears to reach the same speeds. Which means the actual driving force at the rear wheel is not any bigger than with a 1000 cc four (rear wheel torque is reduced by the taller gearing).

You are right though in that by chasing more top-end power (by giving it an even bigger bore/valve area and shorter stroke), they have lost midrange grunt, so the engine character has become more four-cylinder-like. This of course is partially compensated by - you guessed it - shorter gearing because of the raised rev ceiling. (Assumed they do really rev higher than the 1198, I don't have the actual figures of the race bike.)

... they've saved money with Chaz using Checa's old stickers as well as on photo editing!?

... appears to be one of those rare sportbikes that is actually uglier in race trim than in stock form. However I hope it goes like stink and can get back towards the front this year. Watching two of the wildest riders in the paddock thrash the 1199 will be entertainment at the very least!

I guess the busy color scheme with sponsor stickers does dilute the characteristic lines of the bike, but on the other hand, that real windscreen makes it look so much more serious than the pathetic fly screen of the standard bike. Mean looking bike.

Number 7 was Chaz's traditional racing number (he won the World Supersport championship running number 7.) He had to give it up when he moved to Superbike because Carlos Checa was using number 7. Chaz tried to talk him into running number 1 since Checa had just won the world championship. No go – Checa wanted to keep lucky 7 and as world champion he got his way and Davies had to change. Now Checa's retired and Davies gets his old number back.

I like the shots personally. Some positives during testing,but I fear they will be swamped by the fours at the Monza type tracks. To exacerbate the acceleration/top end straight line issue is that Davide and Chaz are not lightweights. The advantage for them is that like the taller and heavier riders in MGP they possess the physical attributes to man handle their kit and bounce their opponents in a dogfight accordingly,especially on corner entry.. The rest is up to strategy for Ducati. As I suggested in an earlier post,they are nowhere right now in either MGP or SBK. They may aswell focus totally on launch and first corner until such time as race distance tooling and kit sways their current standing favourably within the ambit of both disciplines.

The # X. One of my biggest complaints re- the FIM and plates. The riders are game enough to compete for the #1 spot, but with a few exceptions are a bunch rank cur superstitious morons when it comes to celebrating it. It should be compulsory FIM ruling that #'s 1,2 and 3 carry those heavy plates into the following season should they have the cajone's to accept that the viewing public and the history books rank them as such.

... BSB (in prior form) used to require all racers to carry the number of their championship position the previous year. For the casual viewer it certainly helped understanding but in this media savvy, branding and merchandising era, I guess, no one except the winning manufacturer wants it.

I'm agnostic on the 1/2/3 aspect as I know who they are. However, I can see that those new to the genre would be helped by a bit of guidance on who the top dog is (or is supposed to be).
However, I think the decision on which number to run is usually more about the riders wallet-swelling commercial deals around his 'brand' than his cojones to flaunt the past success.
It would be good if you actually see the numbers to read them as well - which is another thing that is not being enforced due to the reliability of electronic timing systems. Most spectators are just watching the bikes though......
Sometimes the helmets help, but that's a learning thing too, and the designs nowadays are not so simple/viewer friendly.

It's going to be interesting what Gigi does to these machines.
The riders view from other series seems to be that the bike is a superb road bike and is obviously championship-winning at Stock level. However, (apparently) once you put another 30 or so bhp through the chassis it cannot cope and then set-up becomes a nightmare of bespoke circuit-by-circuit optimisation to try to find a good setting.
Their view seems to be that the absence of an effectively tuneable frame means that the whole thing is too rigid when leant over (and that the single-sided swing-arm is too flexible). These are all subjective. Ducati have relative freedom with the MGP frame, but at WSB they may have a recipe that needs some flex that just cannot be created with such a rigid structure between the headstock and swing arm.
Nice, flexible, trellis-type frames get mentioned.......