Ducati Press Release: Ducati World Superbike Team Lands Title Sponsorship Deal With Aruba Cloudhosting Firm

Ducati today issued the following press release, announcing a three-year tie-in with Italian web services firm Aruba, granting Aruba naming rights to the factory World Superbike effort. The press release appears below:

Ducati and Aruba together in the Superbike World Championship

  • The agreement between Ducati and the important Italian web company will last three years
  • A new version of the Ducati Panigale and new regulations closer to production models for the 2015 Superbike World Championship
  • "Aruba.it Racing – Ducati Superbike Team" is the name of the team, the only official Ducati outfit to compete in the Superbike World Championship

Borgo Panigale/Arezzo (Italy), 8 January 2015: Ducati and Aruba confirm the signing of a three-year agreement that will see their joint participation in the 2015 Superbike World Championship with the “Aruba.it Racing – Ducati Superbike Team”. This is a partnership agreement that sees Aruba directly involved in the management of the official Ducati team as well as in the role of title sponsor.

Aruba, based in Arezzo, is Italy’s leading web hosting and cloud services company and has consolidated its activities in Europe with a network of Data Centres in France, Germany, the UK and the Czech Republic. The Tuscan firm has decided to take on this new challenge in collaboration with Ducati as it shares a significant number of values with the Bologna-based manufacturer, ranging from the technological avant-garde in their respective sectors, to the ability to offer the excellence of “Made in Italy”, operating with passion and competence to guarantee the satisfaction of their users and clients across the world. Important affinities that, combined with Ducati’s long-time experience and success in Superbike and the passion that Aruba has for sport, have contributed to the birth of this prestigious partnership.

Ducati Corse will continue to be responsible for the development and preparation of the Ducati Panigale R bikes with which the team will compete in the upcoming championship. Ducati and Aruba have made the decision to continue collaboration with Feel Racing, the technical and logistical structure that has long been linked to Ducati. Aruba will be responsible for certain organizational aspects of the team and also, together with Ducati, for team communication and marketing activities.

Chaz Davies and Davide Giugliano will continue as official riders for the second consecutive year, with Serafino Foti confirmed in the role of Team Manager. Ernesto Marinelli will continue to be the Ducati Corse Superbike Project Director and Technical Director of the team. Aruba will be represented at the tracks by Luca Scassa. The 31-year old rider, who hails from Arezzo and has sixty Superbike races under his belt, will also be one of the team’s official test riders.

Claudio Domenicali, CEO of Ducati Motor Holding S.p.A, stated: “It’s with great pleasure that we can announce this important agreement with Aruba that guarantees a solid work platform for Ducati in the Superbike World Championship over the next three years. While fully respecting our philosophy of using racing to test and continuously improve the product that we offer to our fans, the new “Aruba.it Racing – Ducati Superbike Team” will be able to count on a profoundly evolved version of the Panigale in 2015, which will also be available to our fans and be even more powerful, lightweight and electronically cutting-edge. For Ducati, races have strategic importance, and the Superbike World Championship allows us to demonstrate, on track, just how high-performing and fast a twin-cylinder can be. With the new 2015 regulations, which stipulate that the bikes competing must be even closer to production models, we believe we have everything we need to be very competitive. With its 14 Riders’ titles and 17 Manufacturers’ titles, Ducati has an extraordinary history of successes and victories in the Superbike World Championship and, with this agreement, we think that we have laid the foundations from which to build on this unique record of achievement. I therefore wish Chaz and Davide lots of luck and extend a warm welcome to Aruba.”

Stefano Cecconi, CEO of Aruba S.p.A, commented: “We are very proud of this partnership in which we have great faith, and that will allow us to manage, together with Ducati, an official team with two very competitive riders. We have taken the decision to enter the world of racing because it links in many ways to our world and shares some of the same fundamental pillars, such as the continuous quest for maximum performance and ever increasing reliability, and a constant focus on safety. We will take on this new challenge with the same commitment and with the same passion that we show our clients each day. This is why we have chosen our Data Centre IT1 in Arezzo, the symbol and heart of technological development for our group, as the setting for the official presentation of the team.”

The new team will be officially presented to the press in early February, with a dedicated event that will take place at the Aruba Data Centre in Arezzo. Further details will follow in the coming days.

Ducati Motor Holding S.p.A.

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Scrambler, Streetfighter and Superbike. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in over 80 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area, Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America. In 2013 Ducati delivered 44,287 motorcycles to customers, an all-time company record.

Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati has participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.

For further information: www.ducati.com


Aruba S.p.A, founded in 1994, is the Italian market leader for data center, webhosting, email and domains. The company manages 2 million domains, over 6 million email accounts and a total of more than 2 million customers. The company is present in the main European markets such as France, England, Germany, Czech Republic, Slovakia, Poland and Hungary. Aruba has also gained massive experience in dedicated servers, housing and collocation, managed services, security services and smart cards. Since 2011, it has been expanding its product portfolio with fast-growing Cloud services and in 2014 Aruba became the official Registry of the domain ".cloud".

For more information: www.aruba.it, www.arubacloud.com


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